Research

“To Err…”

We’re all human. We all make mistakes. But it is undeniable that the way you regularly communicate will have an effect on your audience. When people investigate your website for the first time, you have a limited opportunity to make a first impression, and unfortunately for all of us erring humans out there: typos matter.

In addition to detracting from the professionalism of your tone, typos and grammatical errors can also lessen the credibility of your message. You may be an expert in your field, but if you regularly use “your” when you meant to say “you are,” or “could of” when you meant “could have,” studies show that your readers may start to lose faith in your authority or expertise.

Your message is important. Don’t let these errors drown out what you need to say.

Interested in the impact typos and grammatical mistakes can have on your business? Though it is difficult to quantify to what extent these errors can damage your brand, it’s clear that many readers notice — and care:

Spelling mistakes ‘cost millions’ in lost online sales (BBC)

Bad Grammar Is Bad For Business (Hallam Digital Marketing)

Those little typos and grammar errors in your emails make a big impression (Salon)

Is Bad Grammar Killing Your Brand? (Forbes)

Typos and Grammatical Errors: Bad for Brands, Bad for Business! (Spot-On Branding)