Text over a background of dark ferns reads "let's talk about conscious language."
What Is Conscious Language?

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Text over a background of dark ferns reads "let's talk about conscious language."

As Karen Yin shares on the Conscious Style Guide, she coined the term conscious language to “describe language that promotes equity, used skillfully in a specific context.” More from Karen:

“Using conscious language involves asking yourself questions such as:

  • What are my assumptions about my audience?
  • Will this cause harm to historically excluded communities?
  • How will history alter the impact of my language choices?

“The most important part of conscious language is the conscious part. Good writers consciously use disagreeable language to strike a dissonant tone. The goal is not to be nice, inoffensive, or politically correct; even language intended to be inclusive and considerate might offend. If you’re interested in using language consciously, then clarify your intentions and evoke and provoke skillfully.

“As with life, have fun with language.”


Why is it essential to be intentional and thoughtful about the words we use?

Editor Crystal Shelley of Rabbit with a Red Pen explains the tenets of conscious language in this blog post.

Words have the power to do good: to uplift, to inspire, to provoke thought, to represent those who do not see themselves in media. Words also have the power to do harm: to marginalize, to hurt, to reinforce stereotypes, to erase identities. Writers hold these powers in their hands, and my job as an editor is to help writers use their words with intention.”


What are the goals of using sensitive language?

Alex Kapitan of Radical Copyeditor writes in their posts on the problems with the term “politically correct” that sensitive language is not about restricting speech or fear of causing offense.

The goal of sensitive language is to avoid causing harm and perpetuating violence. Using sensitive language is about treating one another with respect and caring about the people who interact with our words.


Additional reading


Conscious Language Style Guides


Specific Topics

The style guides linked above cover a variety of topics. Articles and resources that offer further exploration are linked below.

Race & Ethnicity

Gender & Sexuality

Bodies, Health, & Disability

Age

& More


Trope with Caution

Many common themes and devices used in media center harmful stereotypes, including the examples below.

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